商务英语学习教程

商务英语学习教程

　　下面是学习啦小编整理的商务英语学习教程，希望对大家有帮助。

　　基本信息

　　商务英语学习情境教程

　　所属分类：商业英语

　　作者：孙晓娟　主编

　　出版社：北京大学出版社

　　ISBN：9787301186268

　　出版日期：2011-9-1

　　图书简介

　　《商务英语学习情境教程》是结合国际贸易中进出口实务的主要业务环节和实际的典型工作任务编写的学习情境式商务英语教材，打破传统国际商务英浯教材的内容与形式，采用任务引领的方式来设计学习情境，将商务英语知识点融入实际的工作场景中。《商务英语学习情境教程》共分为创建公司、参加展会、参观工厂、解决问题和招聘员工五大情境以及若干具体的工作任务，包括市场调查、确定产品、公司介绍、产品展示、招待顾客、商务谈判、应聘工作、公司文化、报价、订货、付款、包装、装船、运输保险、制单、结汇、客户开发与维护、广告、处理投诉等，涵盖了基本的商务活动内容。本书的教学时数为两个学期，教师可以根据实际需要对内容进行取舍。

　　《商务英语学习情境教程》适合作为高职高专经贸专业或商务英语专业大一、大二学生的教材，也可以作为社会上从事商贸工作人员的参考用书。

　　目录

　　situation one establishing a company

　　step one establishing your own import and export company

　　1. cautions to run an export company

　　2. the organization of a company

　　3. forming an import and export company

　　step two developing an export marketing plan

　　1. multiple choices

　　2. developing your marketing plan

　　step three selecting your product

　　step four naming your company

　　1. slogan matching

　　2. finishing your company information

　　3. making your business cards

　　step five making your company profile

　　1. composing your company profile

　　2. writing a company profile for wal-mart stores

　　situation two attending trade fairs

　　step one domestic trade fairs

　　1. finding out about domestic trade fairs and get ready for them

　　2. inviting some guests

　　3. negotiating with visitors

　　4. entertaining your guests (chinese food)

　　5. following-up the business

　　step two international trade fairs

　　1. finding out about trade fairs abroad

　　2. booking international air tickets

　　3. arranging a hotel abroad

　　4. flying to another country

　　5. negotiating with visitors

　　6. having dinner with customers (western food)

　　situation three a factory tour

　　step one meeting guests at airport

　　1. matching the marks with their names

　　2. reproducing the situation

　　step two visiting your factory

　　1. drawing a factory layout

　　2. drafting a conversation for your factory tour

　　step three presenting your company

　　1. imitating the situation

　　2. describing company profiles

　　3. a project

　　step four presenting your products

　　1. presenting your products with a dialogue

　　2. a small project

　　3. composing a catalogue sheet

　　step five discussing with your customers

　　1. having a negotiation

　　2. packing and transportation

　　situation four solving problems

　　step one dealing with complaints and problems

　　1. making complaints

　　2. entertaining claims

　　step two finding a solution

　　1. refunding for a claim

　　2. sending maintainers to solve the problems

　　situation five recruiting staff

　　step one interview

　　1. candidates' skills

　　2. hair style and dress style for a job interview

　　3. composing a dialogue for the interview

　　4. matching the titles

　　5. describing the interview situations

　　6. writing a cv to apply for a job

　　7. debate competition

　　sten two staffoualitv

　　1. multiple choice

　　2. business protocols

　　3. word puzzle

　　4. multiple intelligences survey

　　vocabulary

　　参考文献