如何写商业计划书概述

如何写商业计划书概述

　　寻找资金有窍门,惟有好的商业计划书。从本期开始,将每月推出“如何撰写商业计划书”。 书写好的商业计划书的过程是一个艰苦的过程。你可以通过这个过程更详细、更真实地了解本企业的运作过程,对企业的各个阶段的发展计划更加了如指掌,对企业未来的发展成竹在胸。

　　如何写商业计划书概述

　　概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

　　概述应包括的基本内容有：

　　企业的宗旨，例如：

　　In 2007, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where…

　　背景介绍，例如：

　　For many years people have…

　　The condition of the industry today is such that…

　　产品或服务及市场竞争情况，例如：

　　We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

　　企业目标，例如：

　　Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

　　管理团队和管理组织，例如：

　　Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

　　市场策略，例如：

　　The fundamental thrust of our marketing strategy consists of…

　　财务状况和计划，例如：

　　In 5 years we will have… and our investors will be able to…

　　结论，例如：

　　ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…