“先逛店后网购”英语怎么说
“先逛店后网购”英语怎么说
摘要:“先逛店后网购”指先到传统实体店查看某件商品,然后到网上以更优惠的价格将购买该商品的行为。你知道怎么用英语表达吗?
Showrooming is the practice of going to a conventional store to look at a product and then buying it online for a cheaper price.
Showrooming, it seems, is particularly prevalent in the purchase of electronic products, where consumers may like to test before they buy. People who engage in the practice, dubbed showroomers, often use mobile phones to check out the online prices whilst physically holding the product in a conventional store.
“先逛店后网购”指先到传统实体店查看某件商品,然后到网上以更优惠的价格将购买该商品的行为。
“先逛店后网购”似乎在购买电子产品时尤为常见,因为很多人在购买电子产品之前都想先试用一下。有这种行为的顾客称为“先逛店后网购族”,他们通常一边在实体店拿着实物商品,一边用智能手机查看该商品在网上的价格。
【讲解】
Showrooming是源自韩语的英语新词,用于指先在商场看好商品然后上网搜索最低价进行购买的行为,汉语可译为“先逛店后网购”。有这种行为的人被称作showroomer(先逛店后网购族)。showroom本意为“陈列室,展览室”。网上商店(online shops)与实体商店(conventional store或brick and mortar store)相比,因成本更低(lower cost)可以提供更优惠的价格(lower price),而越来越受到消费者(consumer)的青睐。