2021年市场营销个人留学申请书

时间：2021-08-24 17:00:56 其其0由分享

在中国报考研究生时大多仍然要求有本科同专业的背景，而去国外读硕士则比较灵活，不需要学术考试，而且转专业比较方便。这里给大家分享一些2021年市场营销个人留学申请书，欢迎阅读!

2021年市场营销个人留学申请书

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

乌克兰留学好的院校推荐

1.哈尔科夫国立大学

相当于中国的清华大学。

培养出三位诺贝尔奖获得者的高校。1804年建校，是世界上最古老的学校之一，先后培养出了三名诺贝尔奖得主。

专业包含：法学、理学、历史学、经济学、文学、哲学、医学、工学、管理学9大门类专业。

2.基辅大学

相当于中国的北大。

1834年建校，全称基辅塔拉斯-谢甫琴科国立大学(基辅大学)，是一所综合类大学。

专业包含：法学、理学、历史学、经济学、文学、工学、职教及其他类别7大门类专业。

3.乌克兰国立航空大学

全球民航三大之一，拥有自己的机场。

1934年建校，毕业文凭为世界上所有参与里斯本航空公约的国家所承认。欧洲的欧洲航空安全专家地区培训中心。曾派4位专家援建北京航空航天大学。

专业包含：理学、工学、经济学、管理学、建筑学、教育学、法学等相关专业。

4.基辅理工大学

世界上最古老、规模的工科大学之一。

1898年建校，全称乌克兰国立技术大学，化学家门捷列夫曾担任基辅理工学院国家考试委员会主任。人类第一个载人(加加林)航天器的总设计师出自本校;第一架直升飞机的设计师也出自本校。

专业包含：法学、理学、文学、工学、管理学、职教及其他类别6大门类。

5.柴可夫斯基音乐学院

享誉世界的一流音乐学院。

1913年建校，柴可夫斯基、格拉祖诺夫、依万诺夫、罗宾斯坦、伊波利拉夫等作曲家做出贡献，培育出众多世界知名音乐人。

开设院系：钢琴系、管弦乐系、演唱系、指挥系、作曲系、历史及音乐理论系。

6.乌克兰艺术大学

乌克兰艺术学府，前苏联三大艺术学院之一。

1917年建校，全称乌克兰国立美术与建筑艺术大学。

开设专业：油画、实用装饰艺术、艺术理论、雕塑、建筑艺术、电影艺术等。

7.乌克兰国立体育运动大学

奥运奖牌挂满一堵墙的大学。

1930年建校，是乌克兰体育领域的大学，也是乌克兰体育教育，体育科研和伤病康复等体育文化的中心。

开设专业：体育教育、体育、体育健康、运动医学等。

8.敖德萨国立大学

乌克兰四大之一，前中国科技部部长朱丽兰的母校。

1865年建校，是乌克兰最古老的学校之一，全称敖德萨契尼可夫国立大学，拥有世界前三的古生物博物馆，珍藏了众多考古化石。

开设专业：数学、物理、计算机、政治、心理学、生物学、经济等。

9.哈尔科夫国立经济大学

乌克兰教育科学部直属的国立高等学府，也是乌克兰一所具有悠久历史的国立经济类四级大学(等级)。1971年诺贝尔经济学奖获得者西蒙·史密斯·库兹涅茨是学校培养的优秀毕业生。

开设专业：经济、管理、多媒体技术、计算机科学、教育科学、旅游管理、新闻学等。

乌克兰留学衣食住行

一、衣着

乌克兰人在穿衣上面还是很讲究的，乌克兰的女性服装的样式很独特，服装上面绣了各种图案，一般都是穿的浅色的衬衣。乌克兰的男性也都穿的衬衫和宽松的裤子，平常男性喜欢穿的外套是夹克，他们冬天几乎是不会穿保暖裤的。

二、饮食

乌克兰的饮食和俄罗斯的饮食有点相似，他们都喜欢吃面食和稻米，还有面包和肉类，吃的口味偏甜。乌克兰人吃的食物都是热量偏高的，像牛奶、咖啡和油炸的食物。你要是不喜欢这种饮食的话，你可以去找找乌克兰的中国餐厅吃饭，不过在乌克兰的中国餐厅吃要比本地的餐厅还要贵，最实惠的就是自己去超市买一些蔬菜和肉类自己开始烹饪，食材的价格还是比较合理的，不会出现很贵的价格的。

三、住宿

乌克兰所有的学校都是有独立的学生公寓，去这里学习的学生大多数都能住到学校的公寓，一般都是两个人或者是三个人一间房间。乌克兰一些有名的学校的宿舍会给学生提供很齐全的宿舍用品。如果你要是在乌克兰租房子的话，是可以租带房东的房子，也可以租独立的房子，这两种房子的价格都不是很贵，房东还会给你提供很实用的家庭必备品，水电费和网络费是基本不包含在你的房租里面的。在你租的里面是可以自己做饭，带有厨房和厨房用品，做饭是很方便的。

四、出行

乌克兰的交通还算是比较发达的，最方便的出行方式就是坐地铁，地铁是非常方便的跟国内的差不多，都是一个城市有几条地铁的线路，你要去哪里就选哪条去坐，地铁的价格也不贵，而且每个站的车费都是一样的。除了地铁之外还有公交和有轨电车，公交车是通往乌克兰城市的各个地方，车票就跟中国的地铁票差不多。学生出行还可以打车，跟中国一样要使用打车的软件。

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