让你简历石沉大海的4大杀手

　　With the economic meltdown forcing companies across the country to rethink their future hiring plans, your current resume and the way you use it may no longer be serving your needs。
　　随着经济形势的下滑，全国的公司都被迫重新考虑他们未来的招聘计划，你现在的简历和你投简历的方法可能不再管用了。
　　If you’re making any of these four mistakes, it might be time to sharpen your resume or your approach。
　　下面这四个错误不管你犯了哪些，都应该再打磨你的简历改变你的方法了。
　　1. Lack of Focus缺少焦点
　　The first step in a successful job search begins with identifying your goals. Clarify specifically what you want in your next job or career including your next job title. I’ve heard countless job seekers say, "I’ll take anything" or "I’m open," when asked what kind of job they’re seeking. The candidate who’ll take anything, ends up with nothing。
　　成功找到工作的第一步是认清你的目标。特别要明确你在下一份工作中想要得到什么，或者你下一份工作的职位。我听过无数找工作的人在被问到想找什么样的工作的时候说，“什么事情我都能做”，或者“做什么都行”。什么事情都愿意做的人，最后什么都得不到。
　　Look at your resume. What is your objective? Avoid either failing to state your objective or listing several objectives. Either extreme can work against you as you’ll appear unfocused, uncommitted or unqualified. While many of us wear many hats throughout our careers, it’s best to focus on only one hat, or specific job title, for the resume. Employers today tend to look more for talented players who understand and specialize in a niche rather than those who are more general in nature。
　　看看你的简历。你的目标是什么?要避免没有目标以及列出好几个目标。这两种极端都对你不利，会让显得你很不专注、没有责任感、不够格。在我们的职业生涯中，很多人戴过各种各样的帽子，最好可以把注意力放在其中一顶，或者说一个明确的职位。就简历来说，比起那些什么都能做的人，现在的雇主更倾向于寻找那些理解力强有专长有发展的人。
　　So ask the questions, "What’s my niche, specialty?" "What special problem do I solve?" This might be one specific job title. If so, then highlight that and drop the laundry list of "qualifications."
　　所以问自己这个问题：“我到底适合什么职务?”“我能解决什么特殊的问题?”这可能是一个明确的职位，如果是这样，特别关注这个职位，然后在清单上划下“资格”。
　　2. Ignoring the Most Important Question忽视最重要的问题
　　Most resumes fail to answer the employer’s question, "What’s in it for me?" Employers have a problem, not a job. That problem almost always revolves around money in some way. So, look for ways that you can show them a return on their investment. Since most resumes only receive about 20 seconds of actual read time, you have to answer this question quickly. A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your competitors. This USP is a single sentence that describes three important things:
　　大部分的简历都不能回答雇主的问题，“简历有什么对我有好处的?”雇主们有个问题，而不是一份工作。这个问题通常和钱有关。所以，寻找那些你能让他们得到回报的方法吧。通常一份简历被阅读的时间只有20秒，你不得不快速的回答这个问题。一个做好这件事的方法是使用简洁“独特的销售主张”(USP)，这能把你在竞争者中脱颖而出。这份USP是一个简单的句子，它包括下面三个重要问题：
　　* Who you are你是谁
　　* Your biggest strength你最强的地方
　　* Your primary benefit, which should be measurable你为公司带来什么可量化的初步效益
　　Your USP describes what you bring to the employer. Every employee either makes money or saves money for an employer. Determine how you bring value in either or both of these ways. The best branding statements usually incorporate figures in dollars or percentages of money, or time that was gained or saved over a certain period。
　　你的USP描述了你能为雇主带来什么。员工对雇主来说要么能赚钱要么会省钱。你要决定你为公司带来的价值属于哪一类。最好的陈述通常混合了美元数目或者是个百分比，再或者是在一个确定的时期能能够节省多少时间。