BEC商务英语中级阅读经典练习题
为了方便大家备考bec的高级，下面小编给大家带来BEC商务英语中级阅读经典练习题，预祝大家取得高分。
BEC商务英语中级阅读经典练习题
Getting the price right
A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits
BEC商务英语中级阅读经典练习题讲解
这篇文章主要是关于定价(pricing)的。题目算是阅读第一部分里比较隐晦的了。四个部分分别介绍了影响定价的一些因素。第一题，公司没有合理定价。答案是B段引用的一个例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价，所以一个消费品公司破产了。和第一题吻合。Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品。第二题，大环境使得涨价很困难。答案是A段，有点不太明显，甚至可能需要点经济学基础：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies。很多工业国家的低通货膨胀率使得涨价变得困难。通货膨胀率是衡量一国宏观经济的重要指标，也就是这题所说的context。低通货膨胀率，说明经济不太景气，涨价会很困难。deter: to make sb decide not to do sth or continue doing sth阻碍第三题，公司隐瞒定价策略的后果。答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最坏的方法是试图让定价结构对消费者保密。今天，它更有可能导致失去合同而不是大的利润。第四题，一个公司确保定价准确的方式。答案是B段的这么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes。一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件，确保他们提供持续准确的定价。这里的accurate对应于precision，引进的软件就是方式(means)。第五题，公司了解降价的后果。答案在C段，但是不那么明显：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的。这个题需要理解一个常见的经济学术语：弹性。elasticity ：the extent to which people want to buy more or less of a product or service when its price changes。这个术语的概念基本吻合第五题所说的。能够了解客户的需求弹性，也就了解了涨价或者降价的效果。第六题，对产品定价首要的是根据客户所愿意支付的。答案是A的最后一句：based on their willingness to pay.。集于他们的支付意愿。这里的based on对应于the first sector。第七题，粗糙的定价准则的广泛应用。答案在C段，有点隐晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.虽然公司可以用一种更复杂的方式来衡量，遵守基本的规则仍然是定价的最普遍的方式。BUT是个信号。rough可以从反面对应于sophisticated,, the most common way对应于widespread use。
商务英语系列讲座:A motivation survey
这一课，我们就将讲到展示自我的一些技巧，和如何向他人介绍自己从事的行业、工作单位和部门。在学习的过程中，要注意介词的正确使用和固定搭配呀，这可是本课的重点。
下面，就让我们先来看看本课的重点词汇和句型。预习
colleague 同事
software development 软件开发
Sales Director 销售主管
the Accounts Department 会计部
I haven't seen you around before 我以前在这儿没见过你。
What do you do (for a living)? 你做什么工作(谋生)?
I work for Manders. 我为曼德斯公司工作。
I work at Manders. 我在曼德斯公司工作
I'm in computers. 我是搞计算机的。
I'm on the market research side. 我搞市场调研。
I'm on the Sales Department. 我在销售部工作。
Nice to meet you again! How are you, my dear friend?
昨天，您学会了自我介绍和介绍别人，通过这些方法您可以结识到许多同事。 但是聪明的你一定知道仅仅让别人记住自己的名字是不够的， 还要学会presenting yourself展示自己，在社交中采取positive attitude 积极主动的态度。
下面我们就来看看Peter King 在公司的Annual Party年会中是怎样展示自己的吧。
John: Nice to meet you, Peter. What do you do for a living?
Peter: I'm in computer-- software development. What about you, John?
John: Oh, I work for Manders-in the Personnel Department. Not a bad job.
Peter: Is that one of your colleagues over there?
John: Yes, that's Susan. She works in the Accounts Department.
Let me introduce you.
听完上面两个人的对话，现在知道如何presenting yourself了吧，
其实工作很能反映一个人的专业和能力，所以在初次见面时谈论工作是个很好的了解对方和展示 自己的方法。但是如何问别人的工作情况呢?对话中用 What do you do for a living?
一个非常常用的提问工作的句型。当然，也可以只说What do you do ?
不过，在这里我们要注意的是在谈论工作时，我们通常用一般现在时。
另外living在这儿是"生活，生计"的意思，所以谈到"谋生"就可以用earn one's living
在对话中，您还能见到许多语气词，像well ，Oh等。这样的词能使您的英语听起来很生动。
在别人向您介绍完他的工作后，你还可以加些如：
not a bad job. / That's interesting. 之类评价的话，让别人觉得您在认真地听他的讲话。
下面我们再来听一段关于"展示自己"的讲话：
Peter: Hello, I'm Peter.
Sarah: I'mSarah. I haven't seen you around before.
Peter: No, I've just started work for Manders. I'm in the Software Section.
Sarah: What do you do there?
Peter: Oh, I'm on the software development side. And you?
Sarah: Well, I've been with Manders for years. I'm Mr Field's Personal Assistant.
He's the Sales Director.
Peter: Ah, I haven't met him. Is he here?
Sarah: Yes, that's him. Let me introduce you.在这段对话中，我们遇到了几个的描述工作关系不同的句型。
如：I'm on the software development side.(我主要做软件开发工作)
在英语中不同的介词可以表明不同的工作关系。这是中国人往往容易弄错的地方。
但我们一个个来看，你就会发现这其实并不难：
I work for Manders. [他们是我的雇主]
I work at Manders. [指地点]
I work with Manders. [暗含一种合作关系]
I'm in computers. [工作类型或工作关系]
I'm on the market research side. [工作类型或工作关系]
I'm on the Sales Department. [具体工作地点]
另外，Sarah在对话中还提到一句：
I haven't seen you around before.( 我以前从未见过你)。
你一定很熟悉"副词"around，它表示"在附近，周围"。我们再看两个例子：
Look around 向周围看;
travel around the world 周游世界。
现在，你学会了询问工作和说明工作关系的几种方法，以及语气词的应用。
下面我们再讲讲如何推动交谈的技巧……哎呀，好象肚子在咕咕地叫耶，原来是supper time了。
好了，这个话题我们就下次再讲吧。Goodbye!
BEC高频词汇：leadership training
1.leadership training 领导技巧培训
例句：It’s a good idea to invest in a month or two of leadership training.
花上一、二个月的时间参加领导技巧培训，是个不错的主意。
2.legal action 法律诉讼
例句：Employers must take sufficient steps to protect non-smoking employees from tobacco smoke or they might be faced with legal action.
雇主必须采取足够措施，保护不吸烟员工免受香烟损害，否则他们将有可能面对法律诉讼。
3.ledge book 分类账
例句：All aspect of bookkeeping are covered, including sales and ledge books, petty cash and final accounts.
课程内容涵盖了记账的所有方面，包括销售额和分类账，小额现金及决算账目。
4.lecture theatre 梯形教室，梯形报告厅
5.legal aid 法律援助
例句：She was eligible for legal aid.
她有资格获得法律援助。
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