雅思口语part2高分范文--一家成功的小公司
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雅思口语part2高分范文--一家成功的小公司
The topic: Describe a small successful company
You should say
What the company is?
What did they do?
Why it is successful?
Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. To be specific, it designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, the iPad tablet computer, and the Apple Watch smart watch. Its online services include iCloud, the iTunes Store, and the App Store. Among these products, the company's best-known hardware products: the iPod, the iPhone and the iPad. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. As of May 2010, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft. Apple have about 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of S65.23 billion last year. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.
成功的小公司雅思口语话题解析
Describe a small successful company.
What the company is?
What did they do?
Why it is successful?
1读题
又是一道巨难的题目，估计很多同学倒在what the company is上了。同时也印证了小站老师对雅思口语考试的分析，单纯的语言能力已经不能保证高分。做一个不闻不问安安静静的语言爱好者，沉浸在听说读写的集中训练上，是雅思的出题者越来越打压的一类人群了。他们需要的是对这个世界保持热度，对这个世界有自我认知的语言爱好者。也就是说，雅思口语既要考察tools(语言工具)，也好考察contents(知识与思维)。
所以，平素对这个外部世界的各个方面，最好都要有一个基本的熟悉度，排除掉政治军事等敏感类题材，其他方面，如经济，文化，教育，民生等等方面，都是雅思口语和写作考试的可能出题点。Try to keep abreast with the world and times.(与世界，与时代保持同步)(基本就类似应试教育向素质教育的转变了。。。)
2实例
此话题真心不好说，这种商业上的话题，一向是国人的弱项，光想想语言上的那些专业词汇都头大，更别提这么苛刻的限定条件(small and successful)下的实物描述了。现在以中文问答类网站“知乎”为例。
Well, it’s quite an unfamiliar topic for me to cover, and after some serious brains-raking, thankfully I do find a company that falls right into the category of small and successful. It’s called zhihu in China.
It is initially launched as a Q&A website in Jan.2011. Its idea comes out from Quora, so you can see it as the Chinese quora. There is now a registered membership of 50million for the website and the team that makes this happen is made up by less than 100 twenty-something, based in Beijing. Zhuhu provides a playground where you can have various discussions in a positive and productive environment. The ground rules are set up to protect people, so there won't be too many attacks. And the cultivated community can help steer the overall community attitude towards building a more positive, more intellectual, and more supportive community. What Zhihu is trying to build is a peer-to-peer network of knowledge, expertise and insight. When one on the network contributes one bit, the rest on the network will get one gig.
Even though it is sort of a copycat, in China , there is none website like it. Zhihu plays an important role in current Chinese society. for It opens a door for many non English-speaking Chinese people to know a bigger world. Many well-informed and well-traveled people share their insights there, so every day you can pick up something eye-opening if you invest enough time. Also it is relatively quite an open platform for people to express freely. Kind, sincere and serious converSATion is the norm. People share, learn and make friends there.
So basically, the knowledge is a beauty and the free expression is a rarity. When Zhihu combines the two, it is undoubtedly a success.
3思路分析
开门见山的导入(lead-in)：加了点啰嗦的话，是因为本身此题比较难，这样说，在考试时可以起到一个缓冲的作用，同时使你更加的humane，而不是一个考试机器，可以拉近与考官的距离。
背景+描述(background and description)背景介绍何时launch，何种规模，多大的团队;它的主体功能描述
分析+评判(analysis and judgment)
Its importance lie in its uniqueness
升华与重申(elevation and reiteration)
A combination of knowledge and communication, that is the key to success.
4有关startup的语料
Startup 创业型企业
E-learning 电子化学习 e-commerce 网络贸易
Founding team 主创团队 startup team 创业团队
Monetization scheme 模式
Rare commodity 稀缺商品
Visionary 战略家
Pitch one’s ideas兜售
On the very early stage 在最初阶段
Product management 产品运营
Sales pipeline销售渠道
Technical skills专业技能
Front-end and back-end 前后端
Landing page登陆页
Pricing 定价
Mockup (产品的)原型
Brainwashing 头脑风暴
Portal 门户网站
A mass of user 用户量
Outer ring/inner ring 外环/内环
Business model 商业模式
Ensure quality 保证质量
Consumer adoption顾客数量
In-person relationship building 面对面的建立关系
Have hills to climb 有许多困难要克服
(完美的创业团队)The perfect startup needs a complementary team:
It needs a passionate and driven visionary who is the product person.
It needs a capable execution skill that can deliver the product or service against that vision.
It needs people skill to make sure that the best people are recruited and retained, and so that conflict in the company is resolved.
It needs administrative skill to make sure that as the company grows the wheels stay on (this skill can come a bit later – it’s not needed on day 1)
(最好的创业想法)competition is stupid. Why compete if you can figure out a new way to help others in a way no one else has done before?
The best startup ideas are unique or rare, solve a problem the founder himself or herself has, solve a problem the founder is monomaniacally obsessed about solving and present a big market opportunity in a market with vulnerable competitors.
(给创业者的建议)Learn public speaking. If there is one skill that is universal, and critical to every situation, it's the ability to communicate effectively verbally. It is the one skill that I have found is common to all the great entrepreneurs I have ever met - and is also a skill that is very under-developed in most adults.
雅思口语备考语料：描述一个成功的小公司
Describe a small and successful company you know.
You should say:
What is the company called;
How did you know this company;
What kind of business this company does;
and explain why you think this company is successful
回答起来确实有一定难度~ 不妨讲讲和生活相关的内容。淘宝店、创业故事、工作室都是很好的选择。此外要了解的是，雅思口语PART 2一定要讲够两分钟。这两分钟不能很敷衍的答完前两题后再不停重复前面的内容，而是要将每个问题都独立作答，要讲得有深度，才更能得到考官的认可。
常见误区：
对于part2 的话题，大家习惯性的答题方法是两句话总结cue card的上的问题，然后将问题的答案进行一次又一次的重复，这样的答案会给考官非常“水”的感觉，因为每个问题其实都没有得到深度的解答，因此，建议同学们将四个问题认真分析，把两分钟的演讲按照提示问题分成四个三十秒钟的回答，这样的答案结构清晰，易于考官理解，并且每个问题因为有三十秒的限制，都能够得到较为详尽的解释，给考官信息量丰富的感觉
答题思路：
这个话题同学们一看都会觉得非常头大，因为大部分的考生都是在校学生，并没有在公司工作的经验，因此在这里建议这类话题的选材大家可以选择比较新式的摄影工作室，淘宝店之类和同学们生活相关的或者在媒体上比较常见的题材
1.公司的名称+起这个名字的原因
(容易让人印象深刻...)
2.解释为何知道这家公司+介绍答案中提到的店主
(朋友家人介绍、看到广告...)
3.介绍公司业务+此业务在国内的市场
4.成功的原因+事例
(该领域有市场需求、创始人有领导力有想法、团队成员努力...)
参考范例：
When it comes to this topic, I would talk about a photography studio which has a weird name called Papapu, it’s also the name of the owner’s dog and he thinks that it’s pretty catchy and easy to remember.
I know this place because the owner of the studio, Jack, is my high school classmate and I would say that he is a very talented and passionate photographer, he showed great interest in taking photos since high school, he always had his camera with him when there was a big event like our graduation party, he took an awesome photo of me in a pretty dress and I still have it.
His studio mainly takes wedding photos for couples, wedding photos are kind of a big deal for the young people in China. They would spend a fortune on a set of creative and fashionable photos to be the reminder of their sweet love.
I think this company is successful because Jack is a wonderful photographer who always tries to push his own limit and take the best photos. Before he starts to work, he would always talk to the couple and get to know them a bit more so that he can capture the most unique side of them. I’m pretty sure that he would be my photographer the day when I get married.
如何避免雅思口语张口即出的中式思维
首先谈雅思词汇。比如在中文当中，我们说的“做”和英语中的“make”有很多区别。我以前就碰见这样一个学生。她说她和妈妈的关系很密切，妈妈教会了她如何做人。这位同学出口就是这样一段翻译： “I am very close to my mother because she teaches me how to make man. ”
这样的笑话在课堂上比比皆是。究其原因，其实是对“make”这个单词的基本含义了解不到位，加上中文一词多义的现象又很普遍，所有攻克雅思词汇关显得尤为重要。因此扎实的基础是避免中式思维的基本前提。只有把这些口语写作中经常用到的小词做一个很好的理解才能真正避免此类错误的发生。
其次是俚语的使用，准确使用俚语其实也可以大大克服一些中文思维。比方说很多同学张口就来“as strong as an ox.” 但是在英语里面通常的同意表达是 “as strong as a horse.”故而加大对西方文化的了解，恰当准确地使用俚语是也有效避免中文思维的有效途径。
再者句式：我听到学生多次说 “I very much like it. ”或者是“I with her went to cinema. ”这种“我很喜欢它”和“我和她去看电影”的直接翻译其实是对英文表达中基本句式的不了解造成的。而其实西方人很少这样说这句活。考官听了之后自然会觉得你的英语不地道。
在这里，我们可以看到熟稔英语里面的那五个基本句型是多么的重要。当然要在规避中文思维方面取得更大的进步，必须掌握更多的英语常用表达句式。
再者是从雅思语篇的结构来说。中文喜欢把最重要的东西放在段落甚至整篇文章的后面说，意在点睛，这样造成的一个很大风险就是在雅思口语题的卡片题部分，雅思考生很有可能没有点睛就到了两分钟的大限，导致最后的结果是雅思考官听你说了这么长时间还不知道你最终要说个什么道理，这样就直接影响考生在“coherence”上的得分。
雅思表达更多的情况是要求开门见山，所以在考试的时候，做到直奔主题更符合西方的思维习惯，也更符合考试时有时间限制这样一个特殊的场合，以效避免上述风险。
综上来说：扎实理解和掌握基本雅思词汇，加深对英语国家语言背后的文化的了解以帮助准确使用俗语俚语，以及熟练基本句式和选择那种开门见山的表达是克服中式思维的重要步骤。
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